I’m Melissa Matias — Led product designer and Founder of Lupuna Studio. Crafting AI, analytics, and platform systems with clarity, craft, and purpose.
About
I'm drawn to the parts of products most people never see — the analytics layer, the AI onboarding, the platform systems teams live in all day. I work where dense, technical domains meet design, turning complexity into clarity.
With a Fine Arts background from Lima and a Master's in Information Design from Barcelona, I've spent the last decade shaping analytics, AI, and platform products at Contentsquare, Zurich Insurance, and Boehringer Ingelheim — partnering closely with PM and engineering to decide what to build, not just how it looks.
Projects
Relevant Experience
Lead Product Designer · Platform & Data Visualization
Contentsquare · 2022 — 2025
Owned design vision across AI Onboarding, Dashboards, Product Analytics, and Navigation. Built a reusable chart library that became the shared visual language across four product teams. Mentored designers, shaped product direction with PM and engineering. +38% engagement.
Senior Product Designer · Enterprise Data Platforms
Zurich Insurance Group · 2020 — 2022
Led design for internal data platforms used by analyst and data teams. Defined a BI framework that standardized navigation, visualization, and data interpretation across business units. +40% weekly active users.
Senior UX/UI Consultant · ServiceNow Platform
Boehringer Ingelheim · 2020
Led UX strategy for ServiceNow IT workflows across web and mobile, designing enterprise platform experiences for one of the world's top 20 pharmaceutical companies. Drove discovery, journey mapping, and prototyping to translate stakeholder and end-user needs into clearer, more scalable workflows. Engagement led through iThinkUPC.
380+
Projects Completed
420+
Satisfied Clients
2K+
Positive Reviews
Education
Master's in Information Design & Data Visualization
BAU, Barcelona · 2017 — 2018
Specialized in turning complex datasets into clear, decision-ready visual systems.
Master's in Design & Communication
Elisava, Barcelona · 2014 — 2015
Strategic design, brand systems, and communication for digital products.
Bachelor's in Fine Arts
Pontificia Universidad Católica del Perú · 2004 — 2010
Foundation in visual thinking, drawing, and creative process.